What to Create
Three proven formats — each with a clear structure to make embedding Mirrorly feel natural, not forced.
Split Screen Comparison
🎣 Hook
Open with a visual contrast — two people, two environments, two outcomes. The split screen immediately signals: 'which one are you?'
📱 How to Embed Mirrorly
In the 'better' side of the split, show yourself using Mirrorly — opening the app in the morning, listening to an audio, or completing a reflection. Keep it natural, not staged.
💡 Examples
- ▸"POV: Two mindsets creating different realities"
- ▸"Scarcity mindset vs. abundance mindset — same day, different energy"
📸 Reference
POV Videos
🎣 Hook
Start with a deeply relatable situation — something your audience has felt but never seen named. The hook should make them stop scrolling and think 'that's literally me.'
📱 How to Embed Mirrorly
After establishing the pain point, show how Mirrorly fits into your real routine. A quick screen recording, a voiceover about what the app helped you realize, or a simple 'this is what I do instead' moment.
💡 Examples
- ▸"POV: High-functioning anxiety girlies in therapy"
- ▸"POV: Inside the brain of a drained mom"
- ▸"POV: When your mom gets on the same self-care routine with you"
- ▸"POV: Here's how you know your mindset is limiting you"
📸 Reference
Daily Routines
🎣 Hook
Lead with the feeling, not the routine. 'I used to wake up already exhausted' is more compelling than 'here's my morning routine.' Establish the before-state first.
📱 How to Embed Mirrorly
Feature Mirrorly as a natural part of the routine — not as an ad break. Show it alongside your coffee, your journaling, or your commute. Make it feel like it belongs there.
💡 Examples
- ▸"The anti-burnout morning routine"
- ▸"The anxious girlie nightly audit"
- ▸"The courage to be hated routine"
- ▸"The scarcity to abundance shift routine"
📸 Reference
